Our Experience

The principals have a combined 25 years’ experience in online and distance education schools, working in marketing, student recruitment, and other non-academic, operational areas.

 

Ron Gregory worked for more than a dozen years as an institution executive, overseeing the marketing and operations of two large, online and distance education schools.   A pioneer in distance education marketing, he introduced revolutionary call center methods, innovative tracking and testing techniques, and sophisticated analytics, including predictive modeling.

While VP-Marketing for one large school, his internal agency generated millions of inquiries and doubled enrollments over three years, to nearly 400,000.  Later as Chief Operating Officer, Ron oversaw all marketing and a large call center, along with several operational departments, including IT, warehouse and shipping, and letter shop.  He also directed one school’s international operations in 12 countries, where he set up test markets in two new countries.

As a school executive and, over the past 10 years as a consultant, Ron has kept abreast of developing marketing methods, including email campaigns, search engine marketing, social media, mobile marketing, and website design and development.  Working with client institutions, he has introduced improvements that include more insightful strategy, integrated campaign planning, upgraded websites, KPI metrics and analysis, effective call center techniques, and tighter “funnel” management – producing satisfied clients with higher conversion rates and enrollment growth.

Ron holds a B.A. in Mass Communications and an MBA with a concentration in Marketing.

___________________________

Picture of Elaine GregoryElaine Gregory has more than a dozen years of experience in the online and distance education field, as a director of institutional operations and an outside consultant.

As Director of Student Services for one large distance education school, she oversaw dozens of service representatives in a union environment.  Her ability to negotiate and work with union members added to the success of her school, as she continued to add smart processes and technology into the department’s procedures.  Some of these included electronic records and archiving, a modern call center approach, and upgraded computer solutions.

Elaine also was the first director of the modern inbound call center for prospective students that still remains in operation today.  After her tenure there, she began a staffing and recruiting firm and later served as the national internal recruiter for a national company.

Elaine earned her bachelor’s degree in Sociology and Legal Studies and achieved an ABA-accredited paralegal certification.  She has done graduate work in Human Resources and Organizational Management.  More recently, Elaine became qualified to profile team members and interpret their work styles, as a Certified Professional Behavioral Analyst.

This skill and her education, plus formal training in mediation and conflict management, has prepared Elaine to handle some of our most difficult assignments for institutions – involving talent and team assessment, followed by recommendations for re-assignments or a complete reorganization.  In addition, she has advised schools on call-center management practices and trained call center representatives on effective call-handling techniques.