Strategy Development

Marketing Strategy Development StepsWe advocate developing a strong marketing strategy before starting any inquiry generation or conversion marketing.

Launching a recruitment campaign without a strategy is like starting a journey without a direction.  If you’re not sure which way to go, how will you arrive at your destination?

This process begins by constructing the top benefits and value propositions that distinguish your school from your competitors.  We then conduct a survey among your targeted prospective and current students, to see which strategies and statements resonate with them the most.  These are then constructed into a marketing strategy that we recommend you feature in your advertising and media buying decisions.

An additional step involves developing a strong creative direction to support the chosen marketing strategy, for use in your website, ads, and printed brochures and catalogs.

We’ve successfully performed this strategy development process many times.  Contact us for more details and a discussion about your strategic needs.