Metrics and Analytics

Charts derived from analyzing education marketing metricsWe specialize in “figuring things out” about your business, using metrics and analytical techniques.   This is critical to smart marketing and making the right decisions.  

We can also help you set up valid tests that allow you to try different alternatives and give you the answers you need.

Our expertise in analytics extends to the area of predictive modeling and scoring.  Using this technique, we have helped institutions concentrate their efforts on those inquirers most likely to enroll – which saves costs and increases conversion rates.

Not only can we predict those inquirers most likely to enroll, we can also help with your retention of current students.  By predicting which students are most likely to become at-risk, you’ll be able to intervene quickly with appropriate retention efforts.

If you’d like to learn more about our metrics and analytics services, please contact us.